Brides and Wedding Videos: The Surprising Survey Results

Posted on May 23, 2008
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If you ever want to know how a bride feels about a particular issue, just ask her and she’s usually happy to tell you. The Wedding & Event Videographers Association International (WEVA), wanted to know how brides felt about wedding videos so they hired a wedding industry marketing firm (Breakthrough Marketing, Inc.) to survey 500 brides, nationwide, who were married in 2005.

A whopping ninety-eight percent of surveyed respondents said that they would recommend to future brides to have their wedding videotaped. Given this result, however, it is surprising to note that only 29% of these respondents actually used a professional videographer, while 98% hired a professional photographer.

Additionally surprising was the discovery of a major shift in attitude about the importance of a wedding video…AFTER the wedding. When asked, before the wedding, to list their “Top Ten” wedding services, only a little more than fifty percent of respondents placed wedding videos on the list. However, after the wedding, that percentage jumped twenty five percentage points to 75%

Brides who didn’t have their weddings videotaped by anyone, made up 38% of respondent brides. An obvious level of regret may be interpreted from the fact that sixty-three percent of these brides now either somewhat or strongly recommended that future brides hire a professional videographer.

When asked, “Would you have hired a professional videographer if any of these services were available to you?” thirty-five percent of brides who did not have their weddings videotaped said they would have hired a professional videographer had these services been available to them; 45% of brides who had their weddings videotaped by an amateur said they would have used professional services if the services were available; and 60% of brides who spent over $30,000 on their weddings said they would have used the services of a professional videographer had these services been available.

Those brides who reported using a professional videographer expressed their belief that video is better at capturing a moment in time where family come together for a unique purpose. The wedding video then becomes a piece of family history that can be shared with family members not fortunate enough to be there…like children and grandchildren.

Note: Results of this national survey, conducted by Breakthrough Marketing, Inc., are based on telephone interviews with 500 brides who were married in 2005. For results based on the total sample of brides, there is a 95% confidence factor that the margin of sampling error is plus or minus 4.75 percentage points.

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